personal mailing system
Dynamic Content
If you have only been sending the same one newsletter to your entire list, today you can start automatically personalize this newsletter;
Each subscriber will receive a customized newsletter - according to their interests, or profiling.
Publicators’ Personalized Newsletters - How Does It Work?
Meet our unique customer-centric email marketing solution!
What is it good for? It supplies each subscriber with personalized content, sent straight into their inbox.
Personalization is created automatically, based on subscribers’ profiles.
How do we get a profile of each subscriber? By using the data accumulated on clients’ CRM, together with information about their preferences, gathered from different channels. The platform determines which content to send, according to this consolidated information.
The Publicators platform enables you to control the personalized content within newsletters - where and how they appear, in what order, and how many units.
This means that if up until today, your subscribers have been all receiving the same exact content, you can now send a personalized newsletter, dynamically and automatically produced.
Who Can Benefit From Personalized Newsletters?
Website visitors have come to expect seeing customized content, that is specifically relevant to them.
The automatic personalization works well with customer clubs and loyalty plans.
It is actually quite essential for every organization that really means to connect with their customers.
Such an organization would employ a professional or a team of pros to operate email marketing. To every professional marketer, the importance of personalized email marketing is an obvious tactic.
The Set Up
To set up an automatically personalized newsletter template, you can receive help from Publicators Customer Service, or read some technical documents, if you want to DIY.
After the template is set up, anyone can easily enter content into the newsletter, even if they have no technical background.
How It Works:
Automatic personalization enables intelligent management of content catalog and subscribers data.
The platform effectively acts upon audience segmentation, according to subscribers preferences, in parallel to data collection and classification.
When you send out an email campaign, an algorithm puts together a personalized newsletter for each subscriber.
After sending a campaign the platform aggregates performance data, and automatically builds reports - for future operation and marketing work.
By analysing these automated reports you can discover patterns, get insights, and iterate.
The automatic personalization is suitable for all types of organizations.
In order to make the make the most of it you need to have a solid data infrastructure.
You also need to plan the content that you create to fit your audience segments, plan the templates specification, and make sure you have an operating data base and media channels plan.
How do I find out what interests my subscriber?
For companies who have many different kinds of content, we recommend creating a form that screens the leads upon their registration.
Since the subscriber checked boxes of her interests, she would get a first email with content units that match her selection.
More Personalization Options
You can also send newsletters that are personalized according to Profile Segmentation. Such newsletters can be sent via the standard platform, too. Each subscriber would get the relevant content for their segment.
Click for further information about Profiles
History of subscriber activity
The platform reports enable you to build profiles according to campaign results - subscriber's activity is recorded and saved: Opens, Clicks, Time & Date, and more.
Would you like to consult our team about profiles and automated personalization?
We would be happy to help:
