Software Features Overview
Publicators’ web-based Email Softwares enable organizations and marketers to get better results. Advanced features such as user segmentation, targeted campaigns, smart profile manager, forms and surveys creator, etc., help Marketers foster relationships with clients easily, analyze campaign results and provide better marketing opportunities.
Here’s the list of Publicators’ Software key features:
Basic modules
Managing distribution lists
Proper management of distribution lists from the outset can improve not only the level of deliverability, but also give you a more realistic look at the statistics and insights of your marketing campaigns. Publicators deliver the power and reliability you need to manage all of your lists most effectively.
You can create and import new lists, update existing lists, set up user groups and build profiles based on interests, manage incorrect email addresses, export lists etc.
Manage groups and segments
The more relevant your campaign is to your customers, the higher response rates and ROI it gets. Segmenting your lists enables you to send targeted campaigns to your customers, and thus reduces the likelihood of abandonment.
You can create custom groups of contacts, spread over more than one list.
Deduplication
To ensure that the campaign will not be sent multiple times to the same recipient, the system automatically cleans duplicate email addresses when you import them.
Manage unsubscribes
To make sure that you work within the spam laws, the system includes an automated removal mechanism, which removes all recipient addresses that sought to unsubscribe.
Manage incorrect email addresses
To help you keep a clean list, the system removes incorrect email addresses. Additionally, it records for each email address the cause of the error and the reason sending has failed.
Campaigns editor
Whether you are a beginner, a design expert or somewhere in between, Publicators’ campaign editor is user friendly, easy and convenient to work with, allowing you to create custom designed newsletter templates for all your needs, without requiring technical knowledge.
Newsletter templates
We invested great effort in designing a database of stunning newsletter templates to save you time and money. Our templates are simple and easy to use. Select one, add your content and images, change the colors to suit your brand and voila! Our newsletter templates will make you look like a pro.
The system supports multiple templates and languages.
Extracting HTML code from URL
The system enables to load a web page into the template editor, thus saving you a lot of work creating the campaign.
Statistics reports
Easy to view and analyze data to help improve campaign results and increase ROI. Our statistical reports enable you to analyze the amount of email openings, click-through rates, which links / content are more popular or less popular in your campaign, mail openings by the hour, amount of new subscriptions as well as unsubscribers, amount of email delivery fail, and more.
The software provides fully detailed statistical reports for each campaign, including detailed statistical reports for landing pages and surveys.
You can also track the history of an individual user - which campaigns were sent to him, the amount of openings, which links he clicked on and more.
Import / Export
Export and import lists. In addition, all of the statistical data reports can be exported to Excel.
Control mechanisms
Before you send your campaign to your audience, test your campaign and make sure it’s flawless
The system alerts you for missing images prior to sending
Deliverability rates report by domains
The system alerts you to fill in all the details required by the spam laws
Integration with Facebook
Collect leads directly from your Facebook page.
Display your email campaigns on your Facebook page
Integrate scheduled campaigns
Advanced modules
Manage scheduled campaigns
Create and run a series of campaigns scheduled to be sent automatically. For example - sends new registered users a greeting campaign and expose them to your products and services; after a week sends these recipients an automatic campaign that encourages them to update their personal interests; and a week later send another automatic campaign with custom offers for products that match their interests.
Automation
Send automated event-based campaigns, tailored to each client – on birthdays, anniversaries, holidays etc.
Landing pages – forms – surveys
Email campaigns are not used only to transmit messages. Use your email marketing to get your customers engaged. Our software enables you to create landing pages that drive call to action. Here are some examples: Create a landing page that contains a form to update birthdays, personal interests, etc.; create a landing page featuring a product / service and include a registration form for those interested in its acquisition; a page to register for an event; a landing page that contains a survey on customer satisfaction of the services and products the company provides and so on.
The survey is an excellent tool from which you can learn a lot about your customers. Knowing your customers means you can strengthen your relationship with them by customizing messages and content that fit their personal interests.
Dynamic Surveys
Publicators Dynamic survey generator enables you to create various sophisticated surveys. The surveys can be implemented in any web page and social network.
The modular construction of a survey allows incorporating polls with closed questions such as "yes / no" or multiple-choice questions such as "Both", an answer in the form of a short or long text, etc.
You can create a precondition to each question, for example if “true”, the survey will track different questions than if answered “false”.
The survey results are saved in the system’s reports and can be exported to excel.
Landing pages
A newsletter is an html platform that contains texts and images. Create landing pages to get the most out of your campaign, implement dynamic objects to enable richer content presentations to your clients, such as: full page articles, forms to update recipient’s details, registration forms, videos, flash animations, surveys, banners, insert JavaScript and more…
Full personalization
The profiles module allows you to manage groups by interests.
Send each recipient a different message, containing personally customized content – in one campaign!
Create one campaign containing different messages; each recipient will see only the contents tailored to his interests and profile.
Classifications module allows filing newsletters, lists and landing pages by topic. File by parent folders and subfolders.
