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Email & Marketing
Subscribers & Lists
April 14, 2015
Six Key Factors for High-Impact Email Marketing Campaigns
Delivery rate = percentage of emails delivered to subscribers (rather than bounce / land in Spam folder).
February 25, 2015
Newsletter Engagement Guide
Engagement Is One Big Step from Closing The Deal
February 03, 2015
Make the most out of Spam Complaints Report
If someone decided to report your message as “spam”, it is very important to remove their address from your lists.
February 03, 2015
Email Marketing in 2015
Email still rules when one looks at ROI data in 2014.
March 25, 2015
Reaching Maximum Deliverability, Part 2: Inbox Placement Strategies & Tactics
Further to our recommendations for more deliverable email marketing, we wanted to share with you some professional secrets and techniques
December 08, 2014
Reaching Maximum Deliverability, Part 1
You put a lot of effort in crafting an attractive newsletter - but to achieve your goal, you need to make sure you reach every subscriber's inbox
November 26, 2015
Better Deliverability Starts with Better Leads Collection
We all invest lots of effort and resources in creating great newsletters - but if they fail to reach subscribers’ inbox - what's the point?
January 01, 2000
Purchase Activity Report Module for Better E-Commerce Campaign
Do you promote e-commrce items via email campaigns?
November 21, 2014
Strong Base: How to Make The Most of Your Email Database
Behind every email address on your list there’s a an individual person
July 15, 2014
The Power of Email Marketing
It's hard for a small business out there. As a small business owner, you need to put in double the time with far less workers just to keep up with the big brands
Forecast for Email Marketing in 2019: Clear
Email marketing creates a conversation and builds a relationship with the client
How a newsletter’s color scheme affects a campaign’s results
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